Week 3 Part B: Developing a Brand

I don’t have a brand currently, but a future business idea I have is a jewelry store selling pieces designed and handmade by my 5 year old daughter and I. The company would be called Delilah’s Designs and my daughter would be the face of the brand. The logo would feature a rose since that is Delilah’s middle name.

Our tagline would be "Where imagination meets elegance - Discover Delilah's Designs!"  I believe this tagline tells people what they can expect from our business, which is high-quality & uniquely creative pieces of jewelry.  The majority of children's jewelry is poor-quality and looks childish.  Our products would be durable while also looking beautiful, and would have the added unique touch of being created by a child for children.

Our color scheme would consist of rose gold & silver, ideally in metallic finishes.  Our choice of colors is based on our two favorite colors of jewelry materials.  My favorite jewelry pieces have ways been silver and Delilah is usually drawn to rose gold accessories.

The font we would use is called Sassoon Primary.  We chose this font because it was researched with children to improve legibility.  Since our target audience is children, it was important to choose a font that would be legible and appealing to children.

We would start out as an e-commerce company so we would create and grow our brand recognition through our website and social media pages first before potentially branching out into brick-and-mortar stores.