My business's target market would be little girls ages 5-13 and their parents. Girls that are interested in jewelry, beauty, and value high-quality materials. I don't believe marital status, family size, education level, occupation, race, or religion would correlate to our target market making a purchase or not.
I believe our target market would be interested in our products as a form of personal expression, to increase their self-esteem and confidence, for special occasions such as birthdays, holidays and other events, for themselves and/or to give as gifts. I would hope that all of our customers would feel beautiful and special when wearing our products and would be happy with the high-quality materials, durability, unique designs, and value for the cost.
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