Week 5 Part B

The main difference between post reach and post engagement is that reach tracks views whereas engagement tracks interactions with your post. The importance of reach is to know how many individual people got to see your post, which gives you an idea of how wide your post is spanning. Post reach is also really important for businesses as they can adjust their target audience to reach their desired audience. Post engagement is one of the most important metrics to know, which lets you have an understanding of how well your post is doing. Reach and Engagement are not intertwined, meaning you can have low reach with high engagement and vice versa so it’s good to be aware of both.

Adjusting and increasing your post reach will help get your post or content in front of the audience you desire. Getting your post to reach the right audience gives you the opportunity to increase your engagement. Post engagement gives you the knowledge of how people are interacting with your post including likes, reactions, comments, sharing the post or even clicking on a link within the post. This is a key metric for most, if not all, businesses or advertisers to understand how high their post engagement is.

Most businesses utilize Facebook advertisements to market their products or services, even my former employer Dr. Moradi who is an amazing plastic surgeon. It was very important for them to reach a very specific audience to better their chances of receiving more clients. They would run their Botox day advertisements and based on the engagement of the ads, we would have an understanding of how busy we would be in the office.

My personal data is very important to myself as I've always been leery of who or what information of mine was out there. Also it's very surprising how many very specific ads I would receive, it's like I would not even have to search just to be in conversation and the topic would come up as an ad. As a business this very powerful information is helping them make more sales and get their content to the people you are most likely to purchase their products.